Osteopathy free essay sample

More than forty-five percent of all osteopathic doctors are general experts or family specialists. Likewise with clinical specialists, osteopaths have office practices and work in medical clinics. Around fifteen percent of all osteopathic doctors are authorities in such fields as medical procedure, obstetrics and gynecology, pediatrics, psychiatry, nervous system science, and inside medication. Few osteopathic doctors have salaried situations in osteopathic clinics and schools, private industry, and government offices. So as to be an osteopath you are required to experience broad preparing. Osteopathic clinical training requires 4 years of fulltime, far reaching, and complete clinical instruction. When graduated and having achieved the D. O. qualification (Doctor of Osteopathy) before being qualified to rehearse, the osteopathic doctor must finish a further 2 to 5 years of fulltime residency preparing in the claim to fame based on their personal preference, for example, inward medication and subspecialties, medical procedure and subspecialties, orthopedics, pediatrics, obstetrics and gynecology, crisis medication, psychiatry, dermatology, pathology, family medication, or musculoskeletal medication (manual treatment osteopathy). We will compose a custom exposition test on Osteopathy or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page There are 18 guaranteeing sheets with 85 fortes and subspecialties. Endless supply of residency preparing, claim to fame affirmation assessments are required. Much after the necessary instruction and preparing osteopaths despite everything go to training courses with the goal that they can be refreshed on the entirety of the current strategies that could be utilized for various circumstances. Osteopaths are required sure aptitudes that will empower them to carry out their responsibility productively and brilliantly. Osteopaths right off the bat need to have an incredible nowledge of the human life structures, with the goal that they realize where everything ought to be and how one affliction could likewise be influencing another piece of the body. Listening abilities are significant while seeking after a vocation as osteopaths. This will be utilized to decide or analyze what is causing the ailment or malady and would likewise control them in utilizing the best possible treatment. Via ble relational abilities are basic to collaborate appropriately with patients. Osteopaths need to disclose things plainly to patients all the more particularly theâ treatment techniques that will be utilized. They should realize how to make the patient agreeable since they would utilize feeling of touch to analyze and treat medical issues. This is the explanation they have to likewise have phenomenal eye-hand coordination. They should be delicate and quiet. It will be useful on the off chance that they appreciate thinking about others. They should be quick to subtleties particularly while exploring the patient’s clinical history. An osteopath will regularly rehearse their aptitudes in a facility in the start of their profession all together sharpen their abilities while being regulated by an accomplished osteopath. This is just discretionary, yet it is extremely useful for their vocation. An osteopath has numerous obligations and duties that they need to do during their day. Their obligations incorporate sorting out and keep their customers individual data. You should have the option to analyze and treat the infirmity or infection that is influencing their customer by depending on clinical just as careful modalities. Osteopaths will address issue and torments of bones, muscles, nerves, and other body frameworks by therapeutic and surgeries and, when considered gainful, manipulative treatment. Osteopaths will utilize demonstrative pictures, drugs, and different guides to analyze and treat substantial impedances. A few osteopaths will rehearse clinical or careful claim to fame. Since most osteopaths work secretly their week by week hours will vary from others, however normally they work 40 to 50 hours per week. An osteopath doesn't have a great deal of worry in their workplace. This is on the grounds that they are for the most part their own managers just as in charge of their work hours and don't have any cutoff times. An osteopath’s compensation and wages rely upon their experience, expertise, too s the measure of hours they work seven days. The common osteopath makes 90-140 dollars 60 minutes. Since osteopaths can work in various conditions, for example, government offices, private practices and even from home; their hours will shift in an unexpected way. On normal an osteopath will make $160,000 every year. In spite of the fact that this can go from 90-170,000 do llars. In the wake of being an osteopath for a specific measure of years you could turn into an osteopath college educator. I picked osteopathy as my calling since the profession my mother has picked. I needed to do this since I never truly saw how osteopathy functioned or the entirety of the stuff that she does. Subsequent to exploring this calling I am exceptionally intrigued by it on account of the adaptable timetable and the great compensation. I feel that the kind of individual that would be keen on this activity would be a pleasant individual that appreciates helping individuals just as to show restraint so as to endure patients that are hard to manage. This individual would need to be body savvy just as individuals brilliant. Because of profession examines I have discovered that this sort of occupation is presumably not the best for me. I don't have the persistence to manage this activity, as I am a practitioner as per profession considers. In my kinds of knowledge sheet it says that I am not body savvy and realizing the body is the most significant part of being an osteopath. Likewise, for my profession proposal sheet it recommends that I do tasks that are outside and not employments that have me inside for the whole day. Subsequent to taking vocation examines I have secured that the positions that were recommended for me to take were employments that I had as of now that of doing, for example, fireman, cop and animal specialist.

Respond to classmate Essay Example | Topics and Well Written Essays - 250 words - 2

React to colleague - Essay Example I concur that everybody would have the option to profit more from this and how it impacts all workforce situations and the manner in which each will consistently keep on advancing. Quality is 100 percent fundamental in each association, including one’s working environment. It doesn't make a difference where it is applied, yet it must be one idea that nobody ignores. To disregard quality is to sit around idly, cash for the association. Every worker ought to be dependent upon various kinds of surveys and reviews to improve the probability of their activity execution. Despite the fact that these can be somewhat scary to the business, it is just normal to need to keep individuals on task at their occupations and to keep on creating successfully and productively. I find that administrators ought to be coaches and voices of reason, watching to help urge representatives to improve. To be censured should be possible carefully and without disgrace. To mishandle power is practically similar to tormenting and ought not go on without serious consequences. Everybody sooner or later at some random time has been in a spot in the work power where they have experienced an expectation to absorb information. This has driven individuals to feeling totally hopeless in their employments. I totally concur that administrators are a portion of the principal individuals that can make changes in the work environment by strengthening a progressively positive condition. It truly improves about themselves and feel progressively adept to need to work more enthusiastically for that positive

Depictions of a decision tree Essay Example | Topics and Well Written Essays - 750 words

Delineations of a choice tree - Essay Example By and large occurrence rates detailed in 2011, per 100,000 populaces are as per the following: Because of my picked announced side effects and recorded parameters with respect to doctor’s discoveries in regards to Leukemia in kids, note that youth intense lymphoblastic leukemia (ALL) is the most widely recognized disease in youngsters, speaking to 23% of malignancy analyze among kids who are more youthful than 15 years old. ALL happens in around one of each 29,000 youngsters in the United States every year, and that for AML is around 11000 leukemia cases yearly. Roughly, 700 instances of AML happen in individuals younger than 20 every year. Because of this angle relating the illness, it is basic to distinguish this when separating factual information review of the gathering ‘leukemia’ in general (Else, Ruchlemer, and Osuji, 2005). It is likewise critical to know the foundation data relating to Leukemia, with respect to race/ethnicity, since the information utilized included various races and ethnic gatherings. Leukemia demise rate was 7.6 per 100,000 people yearly. To think of these rates, individuals who passed on in 1998-2002 in the United States were investigated. The table howl shows the demise rates in agreement to race and sexual orientation. Along these lines, Leukemia in first world nations like the US, has an estimated base rate event of 1/10,000 youngsters younger than 15. A portion of the hazard factors for leukemia in kids incorporate the accompanying: The most referred to manifestations relate such things as looking pale, draining/wounding effectively, ordinary instances of fever, brevity of breath particularly after a little physical movement, and repetitive diseases. Assessment to recognize this sickness has a bogus agreed cost of 5%†that is, 5% of the time that it says a youngster has the illness is bogus. Therefore, the bogus negative rate is 0%†the test accurately analyze each youngster who has the illness (Gribben, 2008). In spite of the test being exact over 90% of the time, it

Online Social Media Teen Suicide Essay Example

Online Social Media Teen Suicide Essay Impact of online web based life, adding to the ongoing increment in high schooler self destruction. Past and momentum research and measurements have indicated that the pace of youth self destruction, both in Australia and globally, has expanded a noteworthy sum since 2009 and lamentably just keeps on rising (National Institute of Mental Health, 2013). This exploration venture is structured at investigating the manners by which web-based social networking is included and how it is has had the option to impact and add to the expanding paces of youth self destruction inside the last two years.The research will concentrate on two significant ideas which will dissect what types of online internet based life (and interpersonal interaction) add to youth self destruction, just as, recognizing if there are emotional wellness gives that young start to create or encounter because of online provocation and exploitation. In Australia in the course of recent years, the normal aggregate of passings by self destruction for every year is around 2, 300. What's more, youth self destruction represented 25% of passings recorded in 2011 running between the ages of 14-24 for the two guys and females (Carr, 2009).As well as this, there is incredible research which shows the expanding pace of youth self destruction, however the development in self destruction endeavors and ideation. All through late years, the developing attention to self destruction and the web have gotten extraordinarily associated and hazardously compelling. Numerous ongoing examinations are presently finding that types of web based life and informal communication are playing a huge commitment inside pretty much every teenager’s individual life.A study found that people in danger of self destruction who went internet seeking after self destruction related purposes, in contrast with online clients who didn't, detailed more noteworthy side effects showing self-destructive contemplations and ideation and were pr obably not going to look for outside assistance or backing (Harris, McLean amp; Sheffield, 2009). The resulting research proposition will depict the point and strategy of this investigation, incorporate a short writing audit and address the moral issues and suggestions that may emerge while directing this research.Aims and Objectives It has been emphatically perceived that the pace of youth self destruction has extraordinarily and unfavorably expanded inside generally the previous four years, and web-based social networking appears to assume an amazing job. The point of this exploration is to investigate and comprehend the connection between online life and teenager self destruction inside late years, while additionally recognizing which types of internet based life and interpersonal interaction are often reoccurring and what is their connection.A Brief Overview of the Relevant Literature in this Field Youth self destruction is the intentional closure of one’s life younger th an 24. In Australia, self destruction is underdog to engine auto crashes, and third in the U. S, as the main source of death for people between the ages of 12-24 (National Institute of Mental Health). In the course of recent years, repeating utilization of informal communication locales and an assortment of web based life had enormously expanded in prevalence inside youth matured 12-20 years of age.Alongside this, an exceptional flood of occasions concerning digital tormenting expanded quickly inside Australia and globally. Numerous cases have been recorded including issues of self-hurt, self destruction endeavors and deadly suicides submitted by teenagers from nations extending from the U. K, Canada, India, the U. S and Australia (Centers for Disease Control and Prevention, 2012). The National Risk Behavior Survey (2012) led an examination which uncovered that the quantity of endeavored suicides among youngsters had expanded from 6. 3% in 2009 to 7. 9% in 2011.In expansion to these insights, 157,000 teenagers are hospitalized for self-exacted hurt and 13% had confessed to making a self destruction plan. Digital harassing, likewise alluded to as web tormenting, is characterized as the conscious way to hurt, mortify and cause enthusiastic misery and this is regularly basic inside youth. It has been discovered that three conspicuous, reoccurring long range interpersonal communication destinations have been found when engaged with youth who experience self-destructive conduct and conceivably endeavor self destruction due to encountering digital bullying.These locales incorporate Facebook, Tumblr and Twitter, which are all effectively open, incorporate the choice of obscurity and can show a great deal of individual data. As of late, a progression of web based tormenting related suicides over the globe have carried attention to the association between internet harassing and self destruction. An examination led in Britain set up that around half of suicides among yo uth are identified with internet tormenting through web-based social networking systems and 23% of teenagers matured 12-15 had been harassed by means of Facebook or email.There are two key significant investigations that will be dissected inside this writing survey are as per the following; a 2011 clinical report, ‘The Impact of Social Media on Children, Adolescents, and Families’ and a recent report, ‘Bullying and Suicide’. This writing audit will assess and think about the two investigations, and talk about how this data could add to increasing further comprehension of the exploration subject with respect to the issue of online web based life being a compelling element in ongoing teenager suicide.The clinical report ‘The Impact of Social Media on Children, Adolescents, and Families’ composed by O’Keeffe and Clarke-Pearson (2011) was to examine the potential negative issues and dangers of online long range informal communication, transc endently taking a gander at the effects on ‘tweens’ (11-12 years old) and youngsters (13-18 years old). This report delineated to a great extent noteworthy worries of online web-based social networking, for example, digital tormenting, sexting (explicitly unequivocal messages as well as photos by means of content informing), online badgering and issues of security and individual information.The report introduced measurements demonstrating that 25% of young people got to their supported person to person communication destinations and web journals in excess of 10 times each day and that 76% of adolescents claimed a cell phone which conceded web get to. The report talked about examinations which investigated normal dangers and risks of long range informal communication, which also finished up such things like the consistency of digital tormenting and the significant mental results. These results were despondency, nervousness, serious individual seclusion, and self destruct ion (Hinduja amp; Patchin, 2010).To assemble this data, O’Keeffe amp; Clarke Pearson (2011), incorporated various distinctive material, for example, gathered information and insights recorded from recently finished reviews and polls, scholarly diaries and distributing, media articles, etc. The examination that is dissected and talked about in this proposition is both quantitative and subjective as it includes information recorded from overviews and gathered insights. Be that as it may, it additionally investigates subjective components as it isn't composed dependent on held factual and numerical data as it assesses perceptions, poll reactions, social info and nterpreted realities. The was inferred that because of the assembled data and information (both past and current), adolescents that as often as possible utilize interpersonal interaction locales as well as websites are profoundly defenseless against persevere through some type of online badgering and relying upon the ser iousness, might trigger the mental results that were recently depicted (gloom, tension and so on). ‘Bullying and Suicide’ is an exploration article distributed by Psychiatric Times and composed by Klomek, Sourander and Gould (2011).The article depicts web based harassing as a general medical problem, especially in the Western culture and considering late years, a particular connection between online web based life and teenager self destruction has certainly developed. The article clarifies that discoveries from most examinations that have been dissected encompassing this issue have been cross sectional investigations, and demonstrate that internet tormenting/bothering conduct in youth is enormously connected with sadness, nervousness, self-destructive ideation and self destruction attempts.Due to the outcomes and measurements closed from these investigations, this conduct was found in essential and secondary school understudies yet numbers expanded when explicitly seein g understudies in grades 8 to 10. Besides, it was built up that survivors of web based harassing show a lot more noteworthy side effects of gloom and have more elevated levels of self-destructive ideation, also prompting expanded likeliness of endeavoring suicide.This article confirmed that pre-adult tormenting keeps on being perceived as a significant general wellbeing concern, and as of late currently is by all accounts progressively engaged with self destruction and other emotional well-being issues. In current occasions, web based harassing has been seen as executed from numerous points of view and through a few distinctive informal communication locales eg: Facebook, Twitter, YouTube. Correspondingly, considers indicated that young ladies being tormented and bothered by means of the web (messages, sites, social locales and so forth) â€infrequently or every now and again were enormously connected with feeling discouraged and encountering self-destructive ideation.On the other hand, examines inferred that young men encountering successive web based harassing exploitation were related with feeling discouraged, and both continuous and rare degrees of online exploitation were enduring self-destructive ideation and consideration. When leading this examination on a point including emotional well-being and self destruction, it is hard to decide the precision of the outcomes from. This is for the explanation that a few people and understudies may as of now experience and at present live with psychological maladjustment and maybe have encountered self-destructive ideation which at that point expanded because of web based tormenting/harassment.From looking at the two research considers, it is clear that the simple availability, shifts types of online character and obscurity and access of individual and private data, surely adds to the feelings and conduct of people who are misled through the web. Metho

Diagnostic Criteria for Cyclothymic Disorder

Diagnostic Criteria for Cyclothymic Disorder Bipolar Disorder Diagnosis Print Diagnostic Criteria for Cyclothymic Disorder By Marcia Purse Marcia Purse is a mental health writer and bipolar disorder advocate who brings strong research skills and personal experiences to her writing. Learn about our editorial policy Marcia Purse Medically reviewed by Medically reviewed by Steven Gans, MD on December 03, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 24, 2020 Marcel ter Bekke / Getty Images More in Bipolar Disorder Diagnosis Symptoms Treatment Cyclothymia, or cyclothymic disorder, is a condition that involves moods cycling between  hypomania  and  depression. Though milder than bipolar disorder, cyclothymia is sometimes a precursor for bipolar I or II disorder. How Cyclothymic Disorder Is Diagnosed Criterion A from the Diagnostic and Statistical Handbook of Mental Disorders, Fifth Edition (DSM-5) defines cyclomania as: “For at least two years (at least one year in children and adolescents) there have been numerous periods with hypomanic symptoms that do not meet criteria for a hypomanic episode and numerous periods with depressive symptoms that do not meet criteria for a major depressive episode. Additional criteria for cyclothymic disorder in the DSM-5 are: B. During the above two-year period (one year in children and adolescents), the hypomanic and depressive periods have been present for at least half the time and the individual has not been without the symptoms for more than two months at a time.C. Criteria for a major depressive, manic, or hypomanic episode have never been met. [If such episodes appear later, the diagnosis would be changed to bipolar I or bipolar II disorder, as appropriate.]D. The symptoms aren’t better explained by another mental disorder.E. The symptoms aren’t caused by a substance (i.e., medication or drug of abuse) or another medical condition.F. The symptoms cause clinically significant distress or impairment in social, occupational, or other important areas of functioning. The specifier “with anxious distress” may be added to a diagnosis of cyclothymic disorder where anxiety is a significant factor. Other Considerations Cyclothymic disorder usually first appears in adolescents and young adults, and there’s a 15-50% risk that such an individual will develop full-fledged bipolar I or II disorder later.?? A genetic component has been found that increases the risk of developing cyclothymia, especially in first-degree relatives of individuals having mood disorders. The DSM-5 Updated How Bipolar Disorder Is Diagnosed

Diagnostic Criteria for Cyclothymic Disorder

Diagnostic Criteria for Cyclothymic Disorder Bipolar Disorder Diagnosis Print Diagnostic Criteria for Cyclothymic Disorder By Marcia Purse Marcia Purse is a mental health writer and bipolar disorder advocate who brings strong research skills and personal experiences to her writing. Learn about our editorial policy Marcia Purse Medically reviewed by Medically reviewed by Steven Gans, MD on December 03, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 24, 2020 Marcel ter Bekke / Getty Images More in Bipolar Disorder Diagnosis Symptoms Treatment Cyclothymia, or cyclothymic disorder, is a condition that involves moods cycling between  hypomania  and  depression. Though milder than bipolar disorder, cyclothymia is sometimes a precursor for bipolar I or II disorder. How Cyclothymic Disorder Is Diagnosed Criterion A from the Diagnostic and Statistical Handbook of Mental Disorders, Fifth Edition (DSM-5) defines cyclomania as: “For at least two years (at least one year in children and adolescents) there have been numerous periods with hypomanic symptoms that do not meet criteria for a hypomanic episode and numerous periods with depressive symptoms that do not meet criteria for a major depressive episode. Additional criteria for cyclothymic disorder in the DSM-5 are: B. During the above two-year period (one year in children and adolescents), the hypomanic and depressive periods have been present for at least half the time and the individual has not been without the symptoms for more than two months at a time.C. Criteria for a major depressive, manic, or hypomanic episode have never been met. [If such episodes appear later, the diagnosis would be changed to bipolar I or bipolar II disorder, as appropriate.]D. The symptoms aren’t better explained by another mental disorder.E. The symptoms aren’t caused by a substance (i.e., medication or drug of abuse) or another medical condition.F. The symptoms cause clinically significant distress or impairment in social, occupational, or other important areas of functioning. The specifier “with anxious distress” may be added to a diagnosis of cyclothymic disorder where anxiety is a significant factor. Other Considerations Cyclothymic disorder usually first appears in adolescents and young adults, and there’s a 15-50% risk that such an individual will develop full-fledged bipolar I or II disorder later.?? A genetic component has been found that increases the risk of developing cyclothymia, especially in first-degree relatives of individuals having mood disorders. The DSM-5 Updated How Bipolar Disorder Is Diagnosed

College Essay Formatting Guide

College Essay Formatting Guide Formatting a rough essay draft is the most crucial part of preparing that work. This is so because its the format that a reader will see at first glance. Formatting an essay defines it, distinguishing it from other types of writing: an essay from a research paper for instance. A well-formatted essay has a uniformity that makes it look neat and organized. We definitely want to make it eye-catching to anybody who knows how an essay look like while still leaving it relevant to anyone interested in learning more about essays. There is no comprehensive way of formatting an essay, and different instructors may tell you to format their work differently, which is fine. However, there is a recommended method of formatting an essay whenever special instructions are not given. This method is precisely what we are going to look at just to ensure that anytime you are required to write an  essay, you do it the right way. Basics  of essay formatting To begin with, anyone reading your essay should be able to see the black writing on a white background. Its also important to note that, the writings are on one side of the paper, just do not go writing on the back side of the paper, it should be blank. When you begin to format your essay, ensure that you have a margin of approximately one and a half inches on the top of your paper and the same margin on the left side of your paper. The bottom and the right sides should have a margin of approximately one inch each (1.5 inches on the top and left sides, 1 inch on the bottom and right sides). Well, I can guess that is not too difficult to do. Headers Footers The next thing we want to think of is numbering. Your essay pages must be numbered. On any ordinary paper, the page number can either be centered, placed on the left-hand side or even on the right-hand side of either the footer or the header. However, on an essay, page numbering is done on the right-hand side corner of the header on each page on the essay. Perhaps someone needs to be reminded what a header and a footer are. These are the sections on the top or bottom margins of every page in a document respectively. Any text on those margins is also referred to as header if on the top, and footer if on the bottom. For instance, copyright is an example of a footer while a page number can either be a footer or a header depending on whether you place it at the bottom of your page or the page top.

How to Write a Top Presidential Speech

How to Write a Presidential Speech

The Survival of the American Dream in Arthur Miller’s...

The term, â€Å"American Dream,† came from American historian James Truslow Adams who first used the term in his published book, â€Å"The Epic of America.† According to Adam himself, he believes that the American Dream is the â€Å"dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement† (Amadeo). The term has been used differently in today’s society and recalls it as maturing, getting married with the love of your life, having a beautiful home, and positioning in a good paying job to provide for your kids. Others say that the dream is to have a better life and do what you love. Either way, it all boggles down to just being happy. The â€Å"American Dream† became widely†¦show more content†¦Ever since Biff walked into the affair between Willy and â€Å"The Woman†, Biff hasn’t been able to speak and look at his father the same; this causes Willy to think that Biff hates him. Also, Willy could still be upset about how he may ruined Biff’s chance of going to summer school for his failing subject. From there, Biff could’ve gone to college and become more successful than his father. Willy becomes happier when Biff attempts to talk to Bill Oliver because he wants him to be the successful man that he could’ve been before. Through the character of Biff Loman, Miller illustrates the survival of the American Dream. The dream is cultivated in Biff as seen in his personal happiness. Biff was becoming this person Willy wanted him to be; he was â€Å"well-liked† and a kleptomaniac because he wanted to make his father happy. He always went by what his father told him to do until when Biff walked into the affair between Willy and â€Å"The Woman.† This was Biff’s turning point; he realized that his father was a â€Å"phony liar† and didn’t want to be like him (1321). He was devastated from this event which led him to give up on going to summer school. From there, Biff left the family and began his independent life to work for â€Å"twenty or thirty different kinds of jobs.† He felt that all of them turned out the same until he began working on farms in Nebraska, North Dakota, Arizona, and Texas;Show MoreRelatedMarxism In Arthur Millers Death Of A Salesman1465 Words   |  6 PagesThroughout Arthur Miller’s Death of a Salesman, Willy Lowman sought to attain the American Dream, but his distorted view of Marxist control ultimately provoked his physical, material, and mental destruction. Lowman, a middle-class salesman, husband, and father of two shared the ideology of many American’s, an ideology that hard work, dedication, and likeability was attainable regardless of social class, or life circumstances. Yet, the multiple distortions Willy associated with this dream combined withRead More Arthur Millers Death of a Salesman is A Modern Tragedy Essay1044 Words   |  5 PagesArthur Millers Death of a Salesman is A Modern Tragedy  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      In the fourth century B.C., Aristotle set forth his description of dramatic tragedy, and for centuries after, tragedy continued to be defined by his basic observations. It was not until the modern age that playwrights began to deviate somewhat from the basic tenets of Aristotelian tragedy and, in doing so, began to create plays more recognizable to the common people and, thereby, less traditional. Even so, upon examinationRead MoreDeath of a Salesman - Materialism Alienation1696 Words   |  7 Pagesconsumerism, procrastination and alienation. To what extent does Death of a Salesman show evidence of at least two of these issues, and how does Miller present them? 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Both actors have a great background of literature, Glaspell an American Pulitzer Prize-winner, playwright, novelist, and Arthur Miller who also was awarded the Pulitzer Prize for Drama. Withal plays can relate in ways to different gender conflicts, and theRead More Comparing the American Dream in Millers Death of a Salesman and Hansberrys A Raisin in the Sun3400 Words   |  14 PagesComparing the Destructive American Dream in Millers Death o f a Salesman and Hansberrys A Raisin in the Sun America is a land of dreamers. From the time of the Spanish conquistadors coming in search of gold and everlasting youth, there has been a mystique about the land to which Amerigo Vespucci gave his name. To the Puritans who settled its northeast, it was to be the site of their â€Å"city upon a hill† (Winthrop 2). 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Cormac McCarthy’s The Road and Gabriele Muccino’s The Pursuit of Happyness both depict a story between a father and son using each other as a means of survival when faced with adversity. When placed in a tough situation father and son must create a symbiotic relationship in order to survive. Upon the duo of father and son can creating a symbiotic relationship, it will result in a mutual dependency on eachRead MoreEssay on Death of a Salesman and Street Car Named Desire4007 Words   |  17 PagesBiff: â€Å"will you take that phony dream and burn it before something happens† Compare how the authors of Death of a salesman and â€Å"street car named desire explore the conflict between truth and illusion Truth and illusion are utilized in Tennessee Williams â€Å"Streetcar Named Desire† and Arthur Millers â€Å"Death of a salesman† through the use of the character; to lead the reader to a possible conclusion on the beliefs that went into the American dream that prompted people to work hard was that america

International Finance - 1841 Words

Question 1 a. The dollar is presently weak and is expected to strengthen over time. These expectations affect the tendency of U.S investors to invest in foreign securities because the value of U.S dollar decrease will lead to the U.S company get less profit and earn less money. Consequently, U.S companies will pay fewer dividends for investors who invest in these companies. So, investors will tend to invest in foreign securities where they can get higher dividend. On the other hand, a weak currency can reduce unemployment but maybe it can lead to high inflation, and simultaneously it may reduce U.S imports and boost U.S exports or buy more goods than it sells abroad (imports exceed exports). Another thing, in the long run, trade deficits†¦show more content†¦And when it is expected to strengthen against, owns or earnings from the foreign securities can periodically be converted back to more dollars when they were sold. Question 2: In my opinion, a financial manager of Chapman Co. recommends that it wait until the world stock market recover before it issue stock. He is correct because this is the first time Chapman Co. engage in an initial public offering (IPO). And IPO is very important so it is the first challenge for company to issue stock. Consequently, when Chapman Co. waits until the world stock market recover before it issues stock, this will make Chapman Co.‘s stock price increase according to the world stock marker recover, then, Chapman Co. can gain more profit. Because at the beginning, Chapman Co. issued stock with initial price, and the world market recover will make the Chapman Co.‘s stock price increases more than initial price. Consequently, Chapman Co. gets more profit from IPO and can finance its international expansion. On the other hand, if Chapman Co. follows the other managers to issue stock now even if the world stock market‘s price would low, the Chapman‘s stock price would be low and tend to more decrease according to weak world stock market. So the low stock price at this time will not encourage people to buy. Moreover, the world stock market is still not recovered, the other companies’ stock may also get problems and lead to decrease their stock price. And investors willShow MoreRelatedInternational Finance Exam4417 Words   |  18 PagesInternational finance FIN 412 Exam #2 MC:  Examples of single-currency interest rate swap and cross-currency interest rate swap are:   A.  fixed-for-floating rate interest rate swap, where one counterparty exchanges the interest payments of a floating- rate debt obligations for fixed-rate interest payments of the other counter party B.  fixed-for-fixed rate debt service (currency swap), where one counterparty exchanges the debt service obligations of a bond denominated in one currency forRead MoreSources Of Finance For Synergy International Limited1627 Words   |  7 Pagessources of finance for Synergy International Limited to enable the company to invest in new machinery, at a cost of approximately  £225,000, in order to manufacture mobile phone covers for the Samsung S7 Edge. Also included in this report, are the information needs of the different decision makers. 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TheyRead MoreInternational Trade And Finance ( Bus571 )2452 Words   |  10 PagesNtec Concordia Institute of Business Submitted to: Adrian liew Course: Diploma in Business Management (Level-7) Subject: International trade and finance (BUS571) Submitted By: Amanpreet singh bajaj Student ID:CIB00002YB Assignment: International trade Introduction Quality NZ is a niche supplier of New Zealand’s first quality products and services to the rapidly expanding Indian market, with a specific focus on the food and BeverageRead MoreGlobalization and Its Impact on International Finance6130 Words   |  25 PagesGLOBALIZATION AND ITS IMPACT ON INTERNATIONAL FINANCE CONTENTS 1. Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...1 2. Introduction to the concept of globalization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 3. 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Discuss how the fact that foreign companies are not subject to the same accounting, auditing, and financial reporting standards and practices as U.S. companies poses

Chakras; Gateway to the Soul, Gateway to Enlightenment ...

Chakras; Gateway to the Soul, Gateway to Enlightenment â€Å"The eloquent man is he who is no beautiful speaker, but who is inwardly and desperately drunk with a certain belief.† -- Ralph Waldo Emerson Children pose silly questions. Whether the question be about where babies come from, or deeper ideas. Some questions many kids ask are â€Å"Where is the soul?† as well as â€Å"What is a soul?† Some people would say the chin is where the soul is located. Others would say the soul is located in the heart, yet even some believe the soul is broken into different parts through the body. I believe the last choice. These bits of the soul are known as â€Å"chakras†. According to Dictionary.com, â€Å"a chakra is any of the seven major energy centres in the body.†Ã¢â‚¬ ¦show more content†¦The imbalance can cause depression, bipolar disorder, schizophrenia, and dizziness. The throat chakra is located in the throat and is linked to the lungs. The throat chakra is what gives us the ability for self-expression. People who are usually balanced with their throat chakra are eloquent speakers, are generally loyal and are willing to share their beliefs. When there is an imbalance of the throat chakra it can cause asthma, and bronchitis. The next chakra is the heart. The heart chakra is located in the middle of the chest, and is associated with the heart. The color that is associated with the heart is the color green. People who are well balanced in their heart chakra generally compassionate, generous, and romantic. When there becomes an imbalance in the heart chakra evidence of this shows through a person easily. A person will become dependent on others, show bitterness to the world, and have a decrease in their immune system. Finally, the third eye is the most well-known chakra. The third eye is also referred to as the brow chakra This chakra is represented by the color indigo, and is associated with the eyes and lower part of the brain. If a person has balanced their brow chakra, they are intuitive, self-actualized, and insightful. One person that is balanced with her third eye is Doreen Virtue. Doreen is a clairvoyant american author who w rites books on philosophy and psychology. She is a great author, especially her book on

Political Message Free Essays

Nearly a quarter century ago, Denmark broke down barriers to become the first nation to legally recognize same-sex couples through registered partnerships. Same- sex marriage Is currently legally recognized nationwide In eleven nations – Argentina, Belgium, Canada, Denmark, Iceland, the Netherlands, Norway, Portugal, South Africa, Spain and Sweden (The Economist, 2012). In the united States, the decision is made at the state level. We will write a custom essay sample on Political Message or any similar topic only for you Order Now After the 2012 elections, there are now nine states (Connecticut, Iowa, Maine, Maryland, Massachusetts, New Hampshire, New York, Vermont and Washington) and the District of Columbia who permit legally binding marriages between same-sex couples (The Economist, 2012). The Working Group, appointed by the PAP Council of Representatives, stated ‘The PAP recognizes the Importance of the institution of civil marriage which confers a social status with important legal benefits, rights and privileges (PAP, 2004). † Statues and Bates (2010) surveyed couples, both homosexual and heterosexual, on what words define marriage. In the surveys, the biggest theme, with 79%, was that marriage is â€Å"contractual. Another ajar theme was the Idea of â€Å"love† as being an Important part of a marriage – almost half of the respondents agreed. Additionally In the surveys respondents were asked about their stance on same-sex marriage – over half, 55%, were against a same-sex marriage but acknowledged the loving bond that comes from the relationship. Card (2007) contends that â€Å"the laws should no more decla re which durable intimate sexual unions between freely consenting adults are legitimate and which are not than it should declare which newborns are legitimate and which are not. The language of he Universal Declaration of Human Rights (1948) does not specify the genders of the partners ? â€Å"Man and women of full age, without any limitation due to race, nationality, or religion, have the right to marry and found and family. They are entitled to equal rights as to marriage, during marriage, and at its dissolution. † But with the rights and privileges of marriage also come hardships and legalities if the union wishes to be dissolved. In heterosexual marriages the solution is easy. Show residency in the state where the divorce wishes to be granted and begin the legal proceedings. In homosexual marriages, the process Is fraught with complications. Even In states that do recognize gay marriage, gay divorce can soul be a legal mess because gay marriages aren’t recognized by the federal government – or the IRS (Smith, 2011). Missouri was the first state to pass a referendum for a constitutional restriction limiting marriage to one man and one woman (Cooperate, 2004). The struggle continues with 31 states in agreement with an affirmative vote on a referendum. Additionally same-sex couples cannot get a divorce In over 80% of the nation and couples are not bound to live In the same state In which they married. Must the couple stay married since there is no clear avenue for dissolution? Should a state allow divorces when it does not allow marriages? What happens to the assets and dependents in a same-sex divorce? What are some precedents other countries have put into effect and could this work for the United States? This paper will address the conundrum of marriage equality at the beginning of a marriage and the limbo Same-Sex Divorce and the Legal System In 1942, the U. S. Supreme Court ruled that â€Å"marriage is one of the ‘basic civil rights of man,’ fundamental to our very existence and survival† (Mourn, 2012). In landmark cases of the asses, including the watershed case of Loving v. Virginia in 1967, the court applied this line of thinking to interracial marriage and the subsequent legal acceptance nationwide, overturning a court decision held for 84 years. Almost a half century later, states are coming under the microscope with their Defense of Marriage Acts, or Dooms, which detail how each state recognizes a legal marriage and its benefits, and the relationship of a DOOM to same-sex marriage and divorce requests. The birth of the DOOM began in Hawaii in 1991 when, in Hawaii, three same-sex peoples filed a state court civil lawsuit claiming that they were denied a marriage license based on discrimination of sex, in the case Baber v. Lenin (Thornton, 2009). While the trial court sided with the Department of Health (the department responsible for marriage licenses) the case was appealed to Hawaii’s Supreme Court for further review, who eventually overturned the decision. The case sparked an interest in the federal House Committee on the Judiciary who were debating H. R. 3396, the proposal of DOOM, and considered that the Hawaii issue was â€Å"legal assault against traditional heterosexual marriage laws. (Thornton, 2009) DOOM passed in September 1996 with two purposes – â€Å"to defend the institution of traditional heterosexual marriage† and â€Å"to protect the right of the States to formulate their own public policy regarding the legal recognition of same-sex unions, free from any federal constitutional implications that might attend the recognition of one State of the right for homosexual couples to acquire marriage licenses. (Thornton, 2009) From an outsider’s perspective, it could be perceived that the federal government was supporting heterosexual marriage (and, by default, not supporting same-sex arraign) but at the same time supporting a state’s ability and responsibility to make a decision on the issue. This contradictory stance was positioning the DOOM to become a conflict-builder in the coming years after adoption. In 2008, then- presidential candidate Barack Obama, when he supported a full repeal of the DOOM act, stated that â€Å"Federal law should not discriminate in any way against gay and lesbian couples, which is precisely what DOOM does† (Mourn, 2012). Yet it is in the power of each state, not federal law, to determine what is and what not a marriage is. Some courts have asserted that they do not have subject-matter Jurisdiction over same-sex divorce (Byrne and Holcomb, 2011) while other states Justify their legal stance thusly – since they do not recognize same-sex marriage in that state, they cannot grant a subsequent same-sex divorce if the marriage in question is not recognized as legal. This unique situation is becoming commonly known as â€Å"wed- locked† (Landau, 2012). When a same-sex former couple is wed-locked, they cannot divide property and debt legally, have child custody and visitation issues, cannot marry and are deprived of psychological resolution of the former marriage. All fifty states have no-fault divorce options and cannot force couples to stay married (Brand Holcomb, 2012). Under this line of thinking, a same-sex divorce should be considered the same as a heterosexual divorce but there are vast differences and asserting that there were three reasons that led into the final decision that the â€Å"categorical denial of access to divorce is constitutionally suspect† (Byrne and Holcomb, 2012). The first reason is that couples who wish for a same-sex divorce are being denied access to courts. Secondly, couples cannot dissolve their legal marriage because of a court’s monopoly on divorce (since marriage is a legal proceeding, a dissolution of such is also a legal proceeding). Lastly, since the same-sex former couple cannot be granted a legal divorce they therefore cannot remarry, which is Bodied acknowledged is a fundamental right. States have equal protection jurisprudence, or the requirement that people who are in a similar situation will be treated similarly (Byrne and Holcomb, 2012). So if a Judge denies a same-sex divorce, he is making a decision against constitutional rights that are protected. It is only institutional if the situation passes an equal protection review (Byrne and Holcomb, 2012). Prohibiting a same-sex divorce violates both substantive due process and equal protection under Bodied. Currently only the state of Georgia explicitly states in its constitutional Defense of Marriage Acts that it has no Jurisprudence in same-sex divorces (Byrne and Holcomb, 2011). Therefore the other 49 states should have subject matter Jurisdiction over same-sex divorces – but not all acknowledge as such. Over two decades ago a company began called Collaborative Practices, to offer an alternative to legal divorce for same-sex couples (Sacking, 2006). The company works together with the couple and a team of family law specialists, psychologists, financial advisors and more to work with the separating couples on non-controversial options to their ending relationship. Marietta Goldenness, a Collaborative attorney who specializes in LEGIT family law, states â€Å"to have to rely on a court system that doesn’t protect your rights or legally recognize your identity is scary – very scary’ (Sacking, 2006). The company currently practices in ten countries and in some U. S. States where a same-sex legal divorce is a hindrance. The problem with a state’s Defense of Marriage Acts is that it was created for protecting marriage rights, and not necessarily the right to divorce. Yet a court does not need to recognize a marriage in order to grant the relief of a divorce. Divorce is not a â€Å"benefit of marriage† because a divorce is not asking for the rights and privileges of marriage – instead it is asking for the removal of such. Currently same-sex couples cannot be married in one state and presume that they’ll receive or demand the marriage and divorce rights in their home state. There is no language in any state’s DOOM that explicitly states that it provides relief of a same-sex divorce. Yet there is also no divorce statute that asserts that the marriage needs to be valid in the state in which the divorcing couple files. Byrne, 2012). Stark Jokes that â€Å"gay divorce will lead to a change in the meaning of ‘gay divorcee’. No longer will it mean fun and carefree. Instead gay divorcees will be grouped together with the straight people who [hopefully] escaped bad marriages. (Stark, 2011)† Couples who are unable to divorce under these DOOM restrictions and limitations may also have their income h/sh e earns, while searching to secure a divorce, be regarded as â€Å"marital income†, which in some states have strict guidelines n how to divide it. A same-sex marriage partner may be forced to split his/her income earned months or years after the initial separation. Some states, such as Pennsylvania, have the authority to issue a declaration to void a marriage (Mourn, marriage with copious amounts of income, savings, real estate or possessions, might go about this option. Others, who feel as if a declaration negates the realness of a marriage (similar to an annulment) and who have material and immaterial goods shared throughout their relationship, may view the declaration as taking away each ember’s marital rights to the other. If the marriage wasn’t real in the court’s eyes, then the division of property cannot exist. Yet courts regularly provide property division, custody orders and spousal support to same-sex couples (Byrne, 2012), so why can courts not grant a legal divorce or separation as well? An additional problem is that there is no guarantee that a declaration from one state will be upheld in another state that has a different standpoint on same-sex marriage and divorce. In contrast , all Nordic countries now have the term ‘registered partnership’ to define a same-sex marriage. These registered partnerships are not part of the Marriage Act. Anchorperson, Knack, Asserted and Wooden-Faker(2006) states that â€Å"one reason was purely pragmatic, as it was easier to introduce a new law than to alter the existing one†. Another argument presented in the debate before Norwegian law was passed, was a fear that modifying the existing marriage code might be perceived as a threat towards marriage as a social institution and its unique position on society’ (Anderson et al, 2006). However couldn’t this be seen as a cry of support for heterosexual marriages if they are the standard for the social institution? Registered partnerships are given the hazy veil of marriage but not the symbolic Justifications. Yet where Norway registered partnerships stand out from U. S. ‘s same-sex marriages is the ease of the dissolution. Ending the relationship is very similar to the process of conferring the relationship. One, or both, partners file for a separation license and must be separated for at least one year before filing for divorce. Tax laws are also more lenient with the addition of four key statues – registered partner, separated partner, divorced partner and surviving partner. In comparison, in 2003 Canada’s Divorce Act stipulated that legal separation would only be recognized as between â€Å"a man or women who are married to each other† (Hays, 2004). That changed in 2005 and again in 2012 with an amendment to the Civil Marriage Act with Bill C-32 (House of Commons of Canada, 2012). Bill C-32 is specifically for divorce of non-resident spouses. The former spouses must be living separate for at least one year before a couple can seek a divorce as well as be residing in a state (or country) â€Å"where a divorce cannot be granted because that state does not recognize the Aladdin of the marriage† (House of Commons of Canada, 2012 Another issue brought forth by Afar is what does it really mean to be a â€Å"man†, a â€Å"woman† or â€Å"opposite sex† in the legal system? (Afar, 2010) He questions what happens to the status of transgender people who legally change their identifying documents from â€Å"man† to â€Å"women† after a sex change, etc. If a former male, now a legal woman, enters into a marriage and subsequent divorce with a male, what rights does the transgender person have in the divorce? Which matters more – the way a person was physically born or the body parts a person now possesses? The U. S. Supreme Court will hear challenges to the federal Defense of Marriage Act and Californians Proposition 8 ban this year (Grossman, 2013). Rulings in those cases, likely by late federal benefits and protections as opposite-sex married couples and whether a state can ban gay marriage. If the U. S. Supreme Court redefines legal marriage, a state that recognizes same-sex marriage might have to recognize a declaration of judgment from a non-recognizing state as terminating the marriage effectively, and vice versa. Also, redefining legal marriage will also affect the legal rights of parents and the definition off parent. Same-Sex Divorce and Children With same-sex commitment ceremonies, marriages, separations and attempts at divorce running parallel to those of heterosexual couples, one may ask – what does it really mean in this modern age to be a parent? Grossman (2013) visualizes: The Florida Supreme Court recently heard arguments in the case of a lesbian couple in which one of the women’s eggs, fertilized with donor sperm and nurtured in vitro, was implanted in the birth mother/partner. The egg donor parent could not adopt their baby because Florida does not recognize same-sex marriages or permit same- sex adoption. Nine years later, the birth mother took off with their daughter. The original Judge in their custody battle granted custody to the birth mother. An appeals court overturned that Judgment, granting parental rights to both women. If the donor mom’s rights are upheld by the state supreme court, the decision could redefine Florida law. Which of the mothers has more claim to the child – the one whose egg was used or the one who nurtured and gave birth to the child? Additionally, what assurance do the mothers have that their insurance company Coin policy if available, or separate) will carry the dependent of same-sex partners on the policy? Card (2007) writes that the denial of auxiliary benefits such as this is both an injustice and an arbitrary unjustified inequality to the dependent . In the absence of legal protections, lesbian co-mothers, if they are not the biological mother, are likely to lose access to the child they helped to parent (Abram, 1999). What happens to the child of two (or one, if one partner carried the child) non-biological parents during a divorce? If a presumed parent, one who has been in the child’s life on an ongoing basis, is not legally recognized as the parent, due to the laws of same-sex marriage ND divorce in that state, does the parent have legal parental rights or visitation to the child? Allen (2007) relates a personal experience of ambiguous relationship. When one of the partners ends the relationship, all the so-called legal safeguards are null and void except property rights, such as home ownership) because the law, the society, and the culture define former LEGIT partners and their children as legal strangers (Allen, 2007). The biological child of one partner and the biological child of the other partner (already born when the relationship began) do not have contact anymore since the family unit is now two separate family units. Thus when a same- sex marriage ends, there is cause for thought to gain the same legal benefits as a heterosexual divorce in terms of child custody and visitation rights. Summary The stance on marriage issues is currently both a unifier and a divider in political, social, economic and religious platforms. The same holds true for divorce and the roadblocks in obtaining a legal divorce – including vague laws, the interpretation of laws or code and child custody or visitation rights. How to cite Political Message, Papers

Competitive Strategy Demonstrate the Capabilities

Question: Discuss about the Competitive Strategy for Demonstrate the Capabilities of Organisations. Answer: What is Strategy Key Ideas Organisations have started using the word strategy as a buzz word to demonstrate their capabilities and show off their business acumen. Phrases such as we want to be the low-cost provider, pursue a global strategy, achieve unrivalled customer service, integrate a set of regional acquisitions and always be the first mover are examples of organisational tactics, goals, descriptions and objectives which are being referred to as strategies are actually small components of overall business strategy. The term strategy means the art of the general and has come up from a Greek word strategos. Strategy is not the process of defining goals and objectives; rather it is the process of identifying ways of achieving defined goals and objectives(Freeman, 2010). To clearly understand what a strategy is it is more important to understand what strategy is not. Defining a strategy require managers and leaders to provide high level vision and orchestration in allocating available resources to achieve de sired goals(Ansoff, 2007). While formulating strategies organisations much ensure that four basis questions are being answers. Firstly, strategy must define the market or industry in which the business needs to compete. Secondly, what unique value the business is bringing to the market or what are its competitive advantages which no other rivals can match. What exactly the business is offering and why consumers should choose them over other options available to them. Businesses need to select between cost or differentiation strategy before targeting their audience(Ansoff, 2007). Thirdly, it is important to identify the available resources and capabilities needed to achieve the competitive advantage. Finally, it is important to identify ways of sustaining the competitive advantage. Strategies that answer the above mentioned four questions are considered to be good strategies and enable achievement of organisational goals. Application of Ideas IKEA is an example of a company that has successfully applied these ideas to achieve their goals. Companys strategy clearly defined its market, it targets market include young workaholic customers who have less time and look for inexpensive furniture(IKEA, 2015). They prefer furniture with modern design and good storage capacity. IKEA offers inexpensive furniture that has modern designs, the company has opened stores in almost every major country this gives them a much wider scale than local competitors. The company purchases its components from manufacturers across the globe and sell unassembled furniture which is later assembled by the customers. Transporting unassembled components help the company save huge transportation costs allowing it offer cost advantage to its customers(Yohn, 2014). Their showrooms are huge and allow customers to make their purchase decisions in a fun and low pressured environment where order fulfilment is immediate. IKEA strategy thus help the company offe r unique value to their target customers in the most cost effective manner, thus, helping the company achieve a competitive advantage that cannot be matched by competitors. IKEAs strategy helps them in defining a clear line between dos and donots. IKEA does not compete in high-end furniture business, it designs all its furniture but do not manufacture them and they deliver all the products but do not assemble them. Business Model Innovation Key Ideas Business Model Innovation helps companies retain their future success by changing their business models at the right time before they lose their competitive advantage in todays fiercely competitive business environment (Matzler, et al., 2013). Business model innovation is much bigger than creating a new technology or identifying a new market, it is also bigger than spending thousands of dollars on research and development or allocating the best employees to work. It is all about delivering existing offering to existing markets using existing technologies in a new way. Business Model Innovation involves adopting a new business model which is already delivering successful outcomes in other industries (Foss Saebi, 2015). Organisations that possess the ability to innovate their business model not only sustain their current competitive advantage but also guarantee success in future. These organisations change the rules of business in their own industries as well as reshape other industri es with their success. Business Model Innovation is concerned superior to all other forms of innovation as it outperforms in terms of total shareholder returns(Foss Saebi, 2015). Instead of assign thousands of dollars in new technology and research and development, smart organisations such as Apple and Nespresso preferred business model innovation to become world leaders. Initiation, ideation, integration and implementation are the four basic steps which when followed can help organisations innovate their business model. Business Model Innovation enable organisations increase their operating margins and create a sustainable competitive advantage much faster than any forms of product or process innovation. Businesses can select from any one of the 55 business model patterns to achieve business model innovation however it is important to understand that only one business model innovation should be targets at a specific time. Application of Ideas The four steps of initiation, ideation, integration and implementation has enabled Uber, the San Francisco based startup achieve Business Model Innovation. Uber has almost completely replaced the classic taxi business model by serving as intermediate and connecting passengers with private taxi owners through their mobile app. Customers can book a vehicle from anywhere, anytime using Uber online app. The company has merged classic taxi business model with the advancement in technology and the e-commerce business model to develop an innovative business model for itself. It allows passenger to book all kind of vehicles using its online app, these orders are then transfers to private vehicle owners, payments are made online to Uber which is then moved to taxi owners. Business Model Innovation in this case has helped the company in reshaping the entire industry with great success. Uber business model is now being adopted with many other companies such as Ola, onlinecabs etc. Founded in 20 09, today has its presence in more than 40 countries across the globe and has a valuation of $18 billion, making it one of the leaders in its industry. References Ansoff, H. I., (2007) Strategic Management. Hampshire: Palgrave Macmillan. Foss, N. J. Saebi, T., (2015) Business Model Innovation: The Organizational Dimension. Oxford: Oxford University Press. Freeman, R. E., (2010) Strategic Management: A Stakeholder Approach. Cambridge: Cambridge University Press. IKEA, (2015) Welcome inside our company. [Online] Available at: https://www.ikea.com/ms/en_AA/this-is-ikea/about-the-ikea-group/index.html [Accessed 2015]. Matzler, K., Bailom, F., Eichen, S. F. v. d. Kohler, T., (2013) Business model innovation: coffee triumphs for Nespresso. Journal of Business Strategy, 34(2), pp. 30-37. Yohn, D. L., (2014) How IKEA Designs Its Brand Success. [Online] Available at: https://www.forbes.com/sites/deniselyohn/2015/06/10/how-ikea-designs-its-brand-success/ [Accessed 2015].

American Drug Policy Essay Sample free essay sample

The American Drug Policy is a societal issue with many pros and cons. So many different countries are impacted daily by the Torahs of this policy when one tries to divide the issues and wade through the sludge and quag of what. who. where. why and when. all sense of truth and world becomes a confounding unapproachable end. Both sides of the argument have their ain set of statistics that support their statement. I suppose in order to analyse this policy ; one will hold to near this issue with an unfastened indifferent head. The job is that because of the virtuousness of the drug Torahs. it is about impossible to non take side or experience strongly one manner or the other. As I am composing this I am listening to Drug Policy Debates on CSpan. and it is really confusing to me the attitude of the moral bulk when it comes to drug policy reform. When valid points are raised about the benefits of nonprohibition or legalisation and ordinance of illegal drugs. people seem to flog out and decline to see the difficult cold facts about what prohibition has created in our universe. Intended Results The intended result of the Americas Drug Policy was to eliminate the supply and usage of illegal drugs. When Nixon initiated the policies that are in topographic point today he had high hopes and ends about extinguishing the importation and gross revenues of illegal drugs that were doing what he called our nation’s figure one public enemy in 1971. drug abuse†¦Initially he spoke of intervention and instruction for drug nuts and spine Torahs for discouraging the providers. He knew the monastery costs of contending this war could be high stating â€Å" If we are traveling to hold a successful violative. we need more money. Consequently. I am inquiring the Congress for $ 155 million in new financess. which will convey the entire sum this twelvemonth in the budget for drug maltreatment. both in enforcement and intervention. to over $ 350 million. † ( Nixon. 1971 ) . His program involved the consolidation of nine federal organisations that at the clip worked individually . in to one more effectual subdivision of authorities that could utilize the combined resources to concentrate more straight on halting the drug job in America. He stated in his address presenting the Intensified Program for Drug Abuse Prevention and Control on June 17. 1971. â€Å" With respect to this violative. it is necessary foremost to hold a new organisation. and the new organisation will be within the White House. Dr. Jaffe. who will be one of the briefers here today. will be the adult male straight responsible. He will describe straight to me. and he will hold the duty to take all of the Government bureaus. nine. that trade with the jobs of rehabilitation. in which his primary duties will be research and instruction. and see that they work †¦Ã¢â‚¬  ( Nixon. 1971 ) . Nixon besides was cardinal in conveying the RICO Act into drama assisting to deter the organized offense component that is a direct consequence of prohibition of any coveted point. Nixon shortly lost sight of his attempt to eliminate illegal drugs. when the focal point of our state switched to his ain condemnable actions. President Ford brought compulsory minimal condemning guideline in to the policy. with the intended result of discouraging traders every bit good as users from continued condemnable involvment. ( Ford. 1976 ) . With the Regan disposal we saw harsher compulsory minimal condemning guidelines every bit good as the Just Say No run that swept through our nation’s school system. This plan was intended to work on bar and at hazard group intercession halting drug usage before it starts. These betterments were non without cost nevertheless. as Regan stated in his address on October 2nd. 1982. â€Å"Since 1981. when Vice President George Bush and I took office. we have better than tripled entire Federal disbursement for drug enforcement. bar. and intervention. And we’ve requested a farther 13-percent addition that will set about $ 4 billion into the Federal attempt following year†¦Ã¢â‚¬  He besides stated about indistinguishable programs as his predecessor Nixon had promised â€Å"†¦for the first clip. the actions of the different Government bureaus and sections covering with narcotics are being coordinated. There are 9 sections and 33 bureaus of Government that have some duty in the drug country. but until now. the activities of these bureaus were non being coordinated. Each was contending its ain separate conflict against drugs. Now. for the really first clip. the Federal Government is engaging a planned. concerted run. † ( Regan. 1982 ) Th ese cardinal countries of the policy highlight what was meant to be the result of our War on Drugs. The riddance of illegal drugs. a significant lessening in the figure of drug user every bit good as a pronounced lessening in drug related offenses were the grounds behind this policy. The Clinton epoch merely saw one time once more an addition in passing â€Å"We propose to add up to $ 175 million to seed a far-reaching media run to acquire out the facts and determine the attitudes of these immature people. We’ll be seeking fiting financess from the private sector for a sum of $ 350 million †¦Ã¢â‚¬  ( Clinton. 1997 ) . while usage among 8th graders went well up. even with the addition in support. . ( Clinton. 1997 ) Obama is the first president to even touch to the fact that alteration is necessary saying in his March 11th. 2009 address. â€Å" . . Think traditionally the argument is interdiction. criminalisation. and longer drugs–longer prison sentences for non lone traders. but users ; that’s one attack. And so the other attack would be kind of a publi c wellness. decriminalisation attack. † ( Obama. 2009 ) . Success or Failure?The success of this policy truly depends on whose informations you chose to travel by. Advocates of the war on drugs will state you that so we are winning the on drugs irrespective of the cost. Anti-drug war militants will pelt you with statistical informations that tells another narrative. In my research attempts into this policy I must state that I am confused as to the reluctance of our leaders to even see reconstituting this policy. Any degree headed individual regardless of their personal feelings about drugs can look at the Numberss and see that current policy is non working. Yet twelvemonth after twelvemonth we continue to dump money into uneffective drug war attempts. At the mere reference of the word legalisation or ordinance in topographic point of current prohibition policies. the call from drug policy leaders is utmost and deafening. doing the focal point to be drawn off from any possible redresss of the current conditions blighting our state. Unintende d Results With the enforcement of drug policy comes the creative activity of several different status that are holding negative effects on the people that are suppose to profit from this policy. We now have the differentiation of being the leader in figure of citizens incarcerated. Our nation’s tribunals are flooded with drug related instances and in turn our rectification system is hardly able to maintain up with the rate of strong beliefs and the high recidivism rates. along with long sentence inmates who prove to be dearly-won in footings of medical and lodging costs. Corruptness in jurisprudence enforcement every bit good as rectification related industry must besides be viewed as unintended consequences of the high bets black market that exists as a direct consequence of drug prohibition Torahs. Current drug policy is neglecting to extinguish the usage of drugs by our citizens and when there is a demand for any merchandise. providers will travel to great lengths to supply such merchandises. Just as intoxicant prohibition brought wealth to work forces like Al Capone. drug prohibition has resulted in a multibillion dollar black market that provides fast money to those who are willing to take the hazard. With the condemnable component come the hazard of corruptness at all degrees of our authorities. The enticement of fast money does non merely appeal to the people who use drugs. it besides has pull over the people who are meant to be fight the war on drugs. The demand to make prisons to house the of all time turning inmate population besides opens doors into legion other countries of questionable behaviour. Denationalization of our correctional establishment in an attempt to cut down the costs of this policy has seen an detonation in private tally prisons. One does non hold to be a mastermind to see that a for net income industry can sometimes seek to act upon the manner authorities act in respects to countries that straight increase or diminish the net income borders of such industries. Harsher prison footings as penalty for drug offenses has a direct consequence on private prison net incomes. The more inmates sent to prison the bigger the net incomes for this industry. As an added inducement many private prisons are seting their inmate population to good usage. Good for the net income border that is. By undertaking out inmate labour this industry is acquiring cheaper labour so even the worst slave labour type mills that we are so vehe mently against in other states. Yet this is seen as morally okay because the inmates have few rights every bit long as they are under the legal power of our correctional organisations. Other unintended effects are the impact of being a drug wrongdoer one time released from prison or gaol. The freshly released wrongdoer stands small to no opportunity of successfully reintegrating back in to a noncriminal universe. Retaining paid employment is an unsurmountable obstruction with small opportunity for success. Finding suited lodging is another demand that is hard to run into. Most wrongdoers end up housed in an country full of offense and poorness with the enticement of drugs and offense frequently to abundant to avoid. These are merely a twosome of factor that consequences in wrongdoers who see their life as on large go arounding door to our prison system. The high cost of Americas War on Drugs leaves small budget left for our nation’s instruction demands and created high dollar industries that would fall in if this policy was of all time to alter it class. We as a state truly necessitate to make up ones mind what is more of import. our kids or the continued captivity of our ain people for Acts of the Apostless that are equal to other Acts of the Apostless that have been deemed acceptable frailties by the powers that be. Effectiveness and Efficiency I believe that this policy has proven to be uneffective in bring forthing the coveted result of its intended ends. We are non halting the bulk of the drug supply cargos and the usage of illegal drugs is non worsening at any significant rate. We are doing irreversible injury to the wrongdoers and must heartache and enduring to their households and loved 1s. Increased disbursement has crippled other countries of of import societal plan development. We need to turn to the grounds that people want to utilize drugs and happen ways to battle this desire to get away from one’s ain world. If we continue to handle drug dependence reprehensively so we will shortly be a state largely behind bars. The usage of condemnable justness as a remedy for drug dependence is every bit uneffective as utilizing faith healing on malignant neoplastic disease. It may work but odds are it won’t. DrumheadOur condemnable justness system was and still is over fluxing with the of all time lifting figure of drug jurisprudence lawbreakers that are non merely legion but extremely expensive and most frequently repeat wrongdoers. The supply of drugs has non decreased and the pureness of drugs has merely increased with the black market sub universe that prohibition has one time once more created. Modern twenty-four hours Al capons are platitude and the enticement of fast money has done anything but deter the importing of these illegal substances. The high cost of contending the war on drugs has left small or no money available for other societal countries such as instruction or public lodging. We continually cut budgets for our nation’s school systems yet about double the. money to be spent on drug enforcement and correctional establishments. Whether knowing or non we have targeted destitute communities and locked up significant sums of their immature grownup males. This leaves their households without positive male function theoretical accounts and perpetuates antisocial behaviours and negative public sentiments of our condemnable justness system. We need to revamp this policy if it is to of all time go effectual in take downing the sum of injury that is a consequence of drug maltreatment in our state. Mentions Clinton. W. J. ( 1997. Febuary 25 ) . Remarks Announcing the 1997 National Drug Control Strategy and an Exchange With Reporters. Online by Gerhard Peters and John T. Woolley. The American Presidency Project. hypertext transfer protocol: //www. presidential term. ucsb. edu/ws/ ? pid=53779. Ford. G. R. ( 1976. Febuary 23 ) . Statement on Drug Abuse. Online by Gerhard Peters and John T. Woolley. The American Presidency Project. hypertext transfer protocol: //www. presidential term. ucsb. edu/ws/ ? pid=5609. Nixon. R. ( 1971. June 17 ) . Note About an Intensified Program for Drug Abuse Prevention and Control. Online by Gerhard Peters and John T. Woolley. The American Presidency Project. hypertext transfer protocol: //www. presidential term. ucsb. edu/ws/ ? pid=3047. Obama. B ( 2009. March 11 ) . Interview With Regional Reporters. Online by Gerhard Peters and John T. Woolley. The American Presidency Project. hypertext transfer protocol: //www. presidential term. ucsb. edu/ws/ ? pid=85870. Reagan. R. ( 1982. October 2 ) . Radio Address to the State on Federal Drug Policy. Online by Gerhard Peters and John T. Woolley. The American Presidency Project. hypertext transfer protocol: //www. presidential term. ucsb. edu/ws/ ? pid=43085.

Sample Essay - Writing For Student Documentation Style

Sample Essay - Writing For Student Documentation StyleYou must have done some research when you were trying to decide what to write for your student's documentation style essay. It is probably a good idea to ask the students who will be reading your document how they are using their information and what their format was like. At the same time, do not over-write or you may find that you are writing too much and simply end up mucking things up.Your sample essay should tell them what they need to know about a topic in your class and how you are going to do this in small sections. This allows them to go to the internet and find something different for each small section. They will be able to choose the one that they like best, and most importantly, they will be able to keep from getting overwhelmed with too many options.Your sample essay should also make the student's information available to the reader without being heavy handed. You can give your students some examples of information f ound online that you know about but don't want to write a page on. Make sure you do not go on for too long and stay focused.Look around for online programs and online help files. Some resources can be free and some you have to pay for. Many of the online websites will have guidelines to follow so that you do not end up having a typical essay.You do not have to spend a lot of money when you are writing sample essay. What I have found is that it depends on how much time you have and how much time you want to put into it. If you are on a tight budget, there are some good ideas and tips out there to help you make your document work better.Just make sure that you make your information as clear as possible. Make sure that you do not use technical terms or jargon in your document. You may find that you end up making the information really confusing for the student and they may never know what it means.Look for online resources to help you with this. There are some great websites out there that offer you tips and advice for writing effective documents.

Analysis of McDonald’s Corporation The WritePass Journal

Analysis of McDonald’s Corporation Abstract Analysis of McDonald’s Corporation , total revenues reached USD$ 27.5 billion. This is a 2% growth from its 2011 figure. Based on data for the past six years, the company had the highest growth rate in 2010-2011 at 12%. However, the company experienced a steep decline the following year, with growth rate at only 2%. Table 1. McDonald’s 6 Year Summary (Millions) Dollars in millions, except per share data 2012 2011 2010 2009 2008 2007 Company operated sales 18,603 18,293 16,233 15,459 16,561 16,611 Franchised revenues 8,964 8,713 7,842 7,286 6,961 6,176 Total revenues 27,567 27,006 24,075 22,745 23,522 22,787 Table 2. McDonald’s 6 Year Percentage Growth Year on Year Percentage Growth 2011-2012 2010-2011 2009-2010 2008-2009 2007-2008 Company operated sales 2% 13% 5% -7% 0% Franchised revenues 3% 11% 8% 5% 13% Total revenues 2% 12% 6% -3% 3% 2.Industry Overview and Competitive Environment McDonald’s operates in the fast food industry, which involves selling foods and beverages for immediate consumption either within the retail premises or as â€Å"take away.† The market may be categorized in to the following segments: QSR (Quick Service Restaurants), Leisure Locations, Mobile and Street Vendors, and Takeaways. In 2011, the global fast food market grew by 6.8%, reaching USD $253 billion in total value. The compounded yearly growth rate from 2007 to 2011 was at 5.2%. QSR is the most lucrative segment, generating over $167.8 billion in revenues; which is equivalent to 66.4% of the total market value (Research and Markets, 2013). McDonald’s, together with other players such as Burger King, dominate the burger segment (Reynolds, 2013). The market is comprised of many independent restaurants, as well as large chain outlets. To a reasonable extent, competition is intensified by the low entry costs and the ease with which already established companies can increase volume or grow outlet numbers. Within the restaurant industry, players focus more on fast food where profitability is dependent on high turnover activities. The degree of price competition is usually high within this industry with many companies, including McDonald’s, focusing on the same target market. Competitors range from fast food restaurants, traditional fish and chips outlets, coffee shops, and other fast food businesses (Brotherton, 2012). Key competitors to McDonald’s are other similarly large and well-established global fast food chains such as Burger King, Wendy’s Co, and Yum Brands. Although it is not actually a fast food chain, Starbucks is also considered as a major competitor of McDonald’s due to its immense popularity, especially in the US. McDonald’s McCafe chains are considered as more of a competitor to Starbucks. Table 2. Profile of McDonald’s Top Competitors Competitor Profile Burger King Corporation  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Operates over 12,174 fast food outlets in the US and has others in over 76 countries across the world  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Has 1,387 company restaurants as well as 10,787 independent franchises Domino’s Pizza Inc.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The leading pizza delivery firm in the US  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It runs a network of about 8,999 outlets, both franchises and company-owned stores in US’s 50 states and other 60 world countries. Starbucks  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A global coffee company based in the US  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is the largest coffee shop chain in the world with over 20,800 stores in 62 countries Wendy’s Co.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wendys/Arbys Group, arose from a merger between Wendys International and Triarc Companies  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wendys/Arbys group is a popular quick service restaurant operator, franchising the Wendys and Arbys brand names within the US and Canada.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The total number of franchises for this group is over 10,000. Yum Brands Inc.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yum runs several branded restaurant chains including Kentucky Fried Chicken, Pizza Hut and Taco Bell  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In total, it has over 39,000 restaurants spread in over 125 countries. Source: Key Note, 2012 Figure 1. Market Share of Fast Food Chains in the US (2006-2011) 3. Market Entry Strategy Historically, McDonald’s has experimented with a variety of market entry strategies (Hendrikse, 2008). Currently, some of the outlets are run by the company, while most of them (more than 26,000 outlets) are franchises. McDonald’s franchise arrangements comprise conventional franchise engagements, developmental license arrangements, and foreign affiliates. Of all franchises, the corporation runs 19,279 conventional franchisees, 3,574 affiliates and 3,485 developmental licenses (McDonald’s, 2013). Currently, McDonald’s is one of the biggest franchisors in the world. The company has implemented a comprehensive framework for engaging, training, and monitoring its franchises to make sure that they abide by McDonald’s’ Values, Quality, Cleanliness and Service plans (Moschandreas, 2000). These franchisees are required to pay a fixed fee plus a certain percentage of the generated revenues. They operate basically as independent entities within a national brand structure where they purchase various inputs from the approved contractors and also determine their own prices. The first international market expansion experiment by McDonald’s was to establish an outlet in the Caribbean with limited supervision by the company. After the failure of this first attempt, the firm experimented with a joint venture strategy in Netherlands. In this experiment, the local stores involved replaced the usual McDonald’s menu offerings with based on local preferences. The company decided to abandon its old strategy where stores would be run by local entrepreneurs and instead engaged a combination of both local and expatriate partners (Marketwatch, 2005). Unfortunately, the result was disastrous; forcing McDonald’s to revise its entry strategy. This made way for the second phase of entry, which was centred on adapting versus changing local culture. Despite some initial failures, McDonald’s continued to experiment with market entry strategies in foreign markets. For example, in India, the company established as a 50-50 joint venture partnership. This arrangement was between McDonald’s USA and two other Indian businessmen, Vikram Bakshi and Amit Jatia, who owns Connaught Plaza Restaurants and Hard Castle Restaurants respectively (Gerhardt et al., 2012). The joint venture partnership was different from McDonald’s usual franchise business model but it was seen as the best way to successfully enter India’s highly diverse and complex restaurant industry. 4. McDonalds Global Marketing Strategy The marketing mix is a framework consisting of the basic, strategic components of a firm’s marketing plan. The components are referred to as the 4P’s denoting product, promotion, place, and price (Chon et al., 2012). Marketers decide the right mix to use where they can alter the final product or service offerings to customers by varying the components of the mix. This section analyses McDonald’s marketing mix to find out what the foodservice retailer has done to position its products in the market. 4.1. Product Product is probably the most important element of McDonald’s’ marketing mix. The company has tightly controlled its products’ quality so as to induce demand from the target market (Verma, 2012). With the support of the other elements, McDonald’s has managed to develop a broad product portfolio to attract a broad market segment. The company’s products are planned carefully, considering aspects such as quality, design, shape, brand name, services, size, services, and packaging. McDonald’s also oversees the operations of all its restaurants to guarantee uniformity of standards in product quality and services offered.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An important matter when it comes to international marketing relates to how a firm adapts its products across national boundaries. McDonald’s, like many other internationally recognized brands, uses standardization to ensure that its products appeal to a wide audience. This is a very i mportant marketing aspect because the company must ensure that its global brand is preserved. Therefore, McDonalds restaurants across the word offer a substantially standard menu. However, according to Thomadsen (2007), some variations are necessary to make sure that the different needs of consumers in different regions are addressed. As such, McDonald’s has made effort to adapt some of its products to some markets. This is necessary because consumers in different areas have diverse needs, tastes and preferences, and different consumption and buying habits. A good example of McDonald’s adaptation strategy is the Indian market where the company, on top of trying to market its international brand, has made several modifications to its products to make sure that they are suitable for Indian consumers. The Indian market consists of a large number of vegetarians. Therefore, the company found it necessary to modify its product offerings to cater to this market segment. This led to the introduction of vegetarian foods such as McAloo Tikki and McVeggie Burgers. The company has made sure that the separation of the two food categories (vegetarian and non-vegetarian) is maintained. Also, in India where cows are considered sacred, burgers are either fish or chicken in instead of beef (Armstrong Kotler, 2005). McDonald’s constantly innovates its product offerings based on the changing needs and preferences of its customers (McDonald’s, 2013). Additionally, intense price competition increases McDonald’s motivation to differentiate itself from other industry players. Applying a differentiation strategy can help a company to control price competition to some extent (Thomadsen, 2007). It can be surmised that McDonald’s is not a global retailer of exclusively American food because it offers modified menus to suit different regions. The brand and the format are globally consistent; however, certain customer-oriented components like individual menu offerings and service personnel are tailored to suit local preferences. 4.2.   Price Price is another very important element of a marketing mix. This refers to the amount that consumers are required to pay so as to obtain products and services. McDonald’s has always been dedicated to providing quality food products for reasonable prices (Datamonitor, 2012). Therefore, the company has developed a pricing structure to support this objective. Historically, the company has had several value bundling and pricing tactics such as Combo meals, Happy Meals, Family Meals, and others. The dollar menu is one of the most significant price strategies adopted by this firm. 4.3.  Place Another very important element of McDonald’s marketing strategy is place. In general terms, place refers to the mechanisms (distribution, intermediaries or channels), which enable the firm to supply its products to the final consumers (Thomadsen, 2007). McDonald’s has strategically situated its outlets to make sure that customers have easy and convenient access to its products. The best example is the United States where the walking distance to a McDonald’s outlet averages three minutes. In smaller market regions, McDonald’s locates it outlets close to the market centre; while in large markets, it chooses locations which are on the opposite sides of the market. Compared to its closest competitor, Burger King, McDonald’s locates outlets closer to optimal central locations. In a nutshell, McDonald’s is all about convenience (Datamonitor, 2010). 4.4.  Promotion In a marketing mix perspective, promotion encompasses the various marketing communication modes that McDonald’s uses to communicate information about its products in order to generate positive response from its consumers (Mishra, 2009). McDonald’s devotes a vast amount of money to global advertising, with the aim of promoting its image. It has used several advertising formats such as print publications, billboards, radio, television, and the internet. In order to increase awareness and create a lasting image in the minds of its target market, McDonald’s has creatively employed slogans such as: â€Å"It’s a good time for the Great Taste of McDonald’s† â€Å"Food, Folks, and Fun† â€Å"We love to see you smile† â€Å"I’m Lovin’ it† McDonald’s strives to position itself as a fun family restaurant and has implemented several tactics to achieve this goal. A very effective strategy that has enabled the company to differentiate itself from other companies is invention of the Ronald McDonald character. This character was invented to symbolize the company and has become a recognizable figure. The show â€Å"The Wacky Adventures of Ronald McDonald,† produced under the sponsorship of the company, is an outstanding promotional strategy that leaves every kid craving the McDonald’s experience (McDonald’s, 2013). The company also positions itself as a family fun restaurant by setting up play areas in its outlets. With the use of various strategies, McDonald’s has built a strong image. This has greatly helped the company not only to grow but also to stave off the competition (Chon, Pizam, Mansfeld, 2012). 5. McDonald’s Corporation has always been determined to remain ahead of competition. Its international marketing strategy employs several tactics, which has enabled the company to emerge as one of the market leaders in the fast food restaurant industry. The success of a business greatly depends on the effectiveness of the strategies it adopts. McDonald’s’ strategies have proven to be effective as evidenced by the level of success that the company has achieved to date. The initial strategy for the company involved taking standardized American practices to other parts of the country. The initial resistance and failures that it experienced forced the company to change their strategy and instead adapt itself to the different preferences of its target market. References Armstrong, G. Kotler, P., 2005. Marketing: an introduction. London: Prentice Hall. Brotherton, B., 2012. International Hospitality Industry. Burlington: Routledge. Chon, K.S., Pizam, A. Mansfeld, Y., 2012. Consumer Behavior in Travel and Tourism. Madison Ave, New York: Routledge. Daley, J., 2013. Do you want truffle fries with that? Entrepreneur, 41(1), pp.124-29. Datamonitor, 2010. Mcdonalds Corporation SWOT Analysis. London: EBSCO Datamonitor. Gerhardt, S., Dudley, D. Hazen, S., 2012. Franchising and the Impact of McDonalds. Journal Of Management Marketing Research, 10, pp.1-10. Hendrikse, G., 2008. Strategy and governance of networks: Cooperatives, franchising, and strategic alliances. Heidelberg: Physica-Verlag. Key Note, 2012. Fast-Food Home-Delivery Outlets Market Report Plus 2012. [Online] Available at: keynote.co.uk/market-intelligence/view/product/10636/fast-food-%26-home-delivery-outlets/chapter/1 [Accessed 9 March 2013]. Marketwatch, 2005. Company Spotlight: McDonalds Corporation. Marketwatch: Global Round-Up 4, no. 12, pp.78-83. McDonald’s, 2013. Company Profile. [Online] Available at: aboutMcDonald’s.com/mcd/investors/company_profile.html   [Accessed 9 March 2013]. McDonalds, 2013. McDonalds USA Ingredients Listing for Popular Menu Items. [Online] Available at:   Ã‚  http://nutrition.McDonald’s.com/getnutrition/ingredientslist.pdf   [Accessed 9 March 2013]. Mishra, P., 2009. Sales management: Keys to effective sales.. New Delhi: Global India Publications. Moschandreas, M., 2000. Business Economics. London: Thomson. Research and Markets, 2013. Fast Food: Global Industry Guide. [Online] Available at: researchandmarkets.com/reports/564112/fast_food_global_industry_guide [Accessed 9 March 2013]. Reynolds, J., 2013. McDonalds runs ad to knock rival Burger King. Marketing Magazine, 25 January. Thomadsen, R., 2007. Product Positioning and Competition: The Role of Location in the Fast Food Industry. Marketing Science, 26(6), pp.792-804. Verma, H.V., 2012. Services marketing: Text and cases. New Delhi: Pearson Education. Wendys, 2013. The Wendys Company. [Online] Available at:   aboutwendys.com/Our-Company/   [Accessed 9 March 2013].